It is a challenge keeping your business’s name in front of your prospect, but if you want to be successful it has to be done. You also have to get former customers to use your business again and give you repeat business. Cold calling is another effective way: by calling the prospect and asking if they are ready to buy. If you don’t like cold calling there are other alternatives.
Newsletters are public relations material. Big corporations use them. They are great at reminding customers about your company. According to Herman Holtz, in his book, Great Promo Pieces, (Wiley, 1988), “Tiny businesses turn out their little newsletters to promote their fledgling ventures, but thousands of newsletters are produced by supercorporations, nonprofit organizations, and even governments to help them promote their own activities and carry out their missions.” Newsletters are a great way to remind customers to buy from you.
There are advantages of marketing with newsletters.
Newsletters Allow You to Build a House List
Have some way to capture all of your prospects’ and customers’ mailing addresses. You may ask for their addresses when they come into your business, or give them a coupon for filling out an address card. Ask customers if they want to receive a newsletter from you.
Newsletters Can Offer More Details
With your newsletter you will be giving the prospect a lot of useful information. It is not the place to be boring so offer the customer detailed information about your business. You can have helpful articles about your line of business that will help them, or you can interview some of your employees. You can get a lot of information into your newsletter, far more than you can a brochure.
Your Newsletter Will Have Low Competition
Your small business newsletter will not have to compete with other small business newsletters. Your newsletter is written in a way that will offer helpful information to your customers.
The Newsletter is Respectable
The newsletter is respectable and it is highly read, and some newsletters are even distributed to paying subscribers. They tell us when the next meeting will be, who made partner, they give us financial planning information, and they give us great diet tips, and tell us how to remodel our kitchen. If your company has information to offer you should consider writing a newsletter.
Newsletters Allow You to Target Customers
Newsletters are highly targeted public relations material. They will bring more repeat customers, and turn prospects into clients. With your house list you can target your customers wisely.
Large companies take pride in having a professional newsletter, but a small business can have a professional newsletter too.