Category: Business

How to Sell on Netspray

Netspray is a totally new internet phenomenon. It is based on the idea of social-ad marketing. It is being observed as following in the footsteps of Ebay, only updated for this Facebook, Twitter, Myspace, blogspot world we live in. You will want to get in on the ground floor because that is always where the winners have their business! Learn how to sell on Netspray.

Netspray has as homepage, just like Ebay, where you can browse for items to buy, and you pay through Paypal, just like on Ebay. But that is about where the similarities end. Netspray charges you nothing to list your item, and they charge you no final value fee at the end based on the selling price. Ebay’s fees have gone up lately, much to the chagrin of many of their sellers. After you list your item, you then can download a little code to place on your blog, in forums, on your Facebook or Myspace, or Twitter. People can click on this and check out your item. This little advertisement with a picture is referred to as a Widget. You can “spray the net” with your widget, and when the item is sold, they will all be removed. Depending on the exposure your item gets, there is a potential for lots of money. You determine a commission you would be willing to pay another Netspray user or Netspray itself to market this item with widgets on other sites. Of course, the higher the commission, the greater chance you have of selling your item.

Another very unique thing about Netspray is that you don’t even have to have anything to sell! You can go to Netspray, click on an item you are interested in and then click” sell” underneath the item. You can actually market someone else’s item on your internet social networking sites, and you will make the commission! You could find an item that is offered in quantity, place a widget on your Facebook, and sell quite a few of these. If you have a blogspot about dogs, you could place a widget for special dog collars someone was selling. It is like opening your own little store and you never have to deal with any inventory at all!

If you want to learn how to sell on Netspray, you can go to the website, which is included at the end of the article in resources, and register for an account. It is very fast, and they do not ask for any financial information. If you are an Ebay seller, you can upgrade your membership for a very small introductory amount and upload your expired Ebay listings to Netspray in bulk, almost effortlessly.

This may be the future of our economy; if you want to get in on the ground floor, register for Netspray. If you want to learn how to sell on Netspray in more detail, you can also sign up for the Netspray University which is offered online and in real seminars.

Why a Marketing Plan is Importan

Successfully marketing a product or service is one of the most complex problems all entrepreneurs face. Every type of entrepreneurial enterprise requires marketing to compete and survive. How does an entrepreneur begin? Before you can decide on which marketing techniques to implement, you must develop a marketing plan.

A marketing plan consists of two primary elements: goals and strategies. Goals will determine the scope of your ambition in a particular time frame and allow you to allocate your resources appropriately. Quantify your goals whenever possible-for example, increasing market share by 10%. Strategies should be specific, measurable, and time specific.

There are many items to take into consideration before developing your marketing plan. Study the growth trends of your industry, evaluate your competition, analyze your key customers, and appraise the realities of the current-marketplace. Begin market planning by clearly identifying all the market segments to which you intend to sell. The next step is to arrange the identified markets in order of priority. Target marketing is the fundamental strategy used by successful businesses.

Next, examine the market segments that seem most attractive and target them for penetration. Develop special marketing tactics for each target market-a strategy known as market segmentation. Target your markets and then develop a marketing program for penetrating each one. Your business plan should explicitly identify all markets and then provide the basis for your selection of target markets.

If you have not yet written a business plan, go back to square one and develop it. Each of your identified target markets should be considered almost as a separate marketing program. Unfortunately, many entrepreneurs start their ventures without proper research and without writing a business or marketing plan. Then, when sales stagnate or decrease, they begin to look for solutions. A marketing and business plan can help you devise a strategy to increase sales.

The foundation of your marketing plan will be the marketing mix, which includes such elements as promotion, advertising, publicity, direct mail, sales training, pricing, positioning, and customer service. Many entrepreneurs feel that placing a few ads or using coupon mailers constitutes a marketing plan; then they wonder why they do not achieve better results. When someone mentions marketing, people automatically think of advertising. Instead, new start-up ventures with limited marketing dollars should concentrate on publicity and promotion. There are many inexpensive ways to market products and services.

Deciding how to penetrate each target market is truly an art and takes much planning and experimentation. The difficulties involved in attempting to reach just one market can be overwhelming, especially when there is limited money to spend on marketing products and services. When putting together your marketing plan, consider potential pitfalls and how you will deal with them. If you know ahead of time what to expect, you’ll be better able to surmount obstacles as they arise.

It is essential that you be able to track the effectiveness of your marketing plan and measure how well it is working. Then you can allocate your resources to the activities that have the best payoff for your venture.

How you measure the effectiveness of your marketing dollar varies. If you want to find out if an ad brings in new customers, count your current customers and then count the number of new customers after the ad appears. If you want to determine whether a trade show increases customers, track new leads and/or total sales from these leads.

A good technique is to include a response mechanism in your marketing efforts-for example, an invitation to bring an ad in for an extra discount or a free gift. The key is to track the efficiency and return on your marketing investment. Determining which media and what message is working is critical, since this information indicates where to direct your marketing dollars and what to say.

A Simple System for Small Business Marketing: Duct Tape Marketing’s System Ideal for Solopreneurs, Startups

A Simple System for Small Business Marketing

John Jantsch named his book Duct Tape Marketing: The World’s Most Practical Small Business Marketing Guide because his ideas promise to be as effective (sticky), simple, and affordable as duct tape. The fact that so much of the book is devoted to explaining the name suggests that, like Neil “No Compromise Leadership” Ducoff, that it wasn’t the best moniker for the concept. However, the ideas Jantsch has to offer are clear and simple, have methods built in to test their effectiveness, and can be used by businesses of any size.

Elements of the Duct Tape Marketing System

The book recognizes that most businesses do not have the resources for expensive branding campaigns, and posits that these are not terribly effective. Instead, Jantsch encourages readers to identify the ideal client based upon various factors, and develop marketing strategies that target those prospects with laser-focus. This long tail marketing requires that a business owner clearly articulate his company’s purpose, and otherwise includes:

  • Educational marketing through blogging, article writing, and developing an expert reputation;
  • Advertising that invites ideal prospects to respond for more information;
  • A “Systematic Referral Machine” to capitalize on referral marketing; and
  • Tips for implementing this marketing plan

Jantsch covers questions about cultivating relationships with journalists to become an information source, strategies for using a blog to educate and entice ideal prospects, and writing advertising copy that gets responses.

Testing Marketing Ideas and Tracking Results

One point the book hammers home is the value of testing and tracking in all marketing efforts. Any advertisement, blog post, news release, podcast, or article should include a call to action (“click here for a special report on weasel breeding”) and a trackable way to receive responses. If the offer is on the web, a unique response link should be included. Similarly, an ad with a phone number should use a number or extension that can be used to track responses to a specific offer. The same can be said of mail responses (no need for a separate address; add a “Attn: Offer XYZ” to the mailing information). The emphasis on tracking results so that different wording and media can be tested against one another is the most important lesson that this book has to offer. Its mastery will set any business apart from its competitors, and the techniques are laid out plainly enough that a solopreneur can learn what’s necessary to succeed at them.

What’s In a Name: Parsing Duct Tape Marketing

The name “Duct Tape Marketing” is intended to convey the key points of Jantsch’s system of identifying ideal customers and getting them into the sales cycle early in their own decision-making process by evoking admirable qualities of duct tape. Although not all of these qualities are specifically named in the book, they all are suitable parallels:

  • Simplicity of use
  • Reusability
  • Stickiness
  • Affordability
  • Versatility
  • Universal recognition

In practice, this writer has observed various misunderstandings, including associations with cheapness, carelessness, and even one instance in which the listener assumed that it was a method for more effectively selling duct tape. Granted, the name is confusing, but its architect has used his own techniques to overcome the fogginess of the name and emerge in the forefront of book on marketing that target small business. Business leaders Michael Gerber and Guy Kawasaki provide the foreword and afterword, respectively, and these respected luminaries are neither sparing with their praise nor shallow in their understanding of Jantsch’s work.

Like any marketing system, this one will take no small amount of time to utilize fully. Duct Tape Marketing, however, is simple and complete enough that any serious small business owner should be able to implement it and see the results themselves by tracking and testing them.

Small Businesses Management: Cost Reduction Through Outsourcing

Small Businesses Management: Cost Reduction Through Outsourcing

Every company endeavors to save money. It’s merely a function of remaining viable in an ever increasing competitive marketplace. For small businesses looking to improve their overall cost structure, there’s always a question of how reducing costs might negatively impact service. However, by outsourcing some company functions to professionals, companies can not only reduce costs, but drastically improve their service capabilities, all the while improving their potential for growth. So, what are some of the services a company might consider outsourcing?

Can a Company Outsource Accounting?

For those companies that are simply too small to afford an accounting department, but big enough that they should, there are plenty of outsourced accounting firms that can manage the company’s cash flow, in addition to the receivables and payables. In fact, it’s often the best way small businesses can keep track of both their incoming and outgoing payments. Nobody likes to get involved with something unless they have the time to do it properly. Outsourced accounting firms are best able to help, while allowing businesses to use resources elsewhere.

What Are The Benefits of Outsourced Marketing?

It’s a guarantee that small businesses don’t have the marketing budget of their larger competition. In fact, for some businesses, marketing itself is often seen as black magic. Being front and center in the eyes of customers, is what makes or breaks companies, and every business must use whatever marketing resources they can to improve their market presence. Outsourced marketing firms have the ability, expertise and know-how to provide timely sales leads, improve customer retention and grow business, all at a fraction of the cost of a full time department.

Should Companies Use Third Party Warehousing to Reduce Costs?

For companies that want to lower their warehousing costs, this can be accomplished through the use of third party warehouses. These warehouses allow companies to both receive and ship product at a fraction of the cost, while ensuring those shipments are properly managed. Typically, there are cut off times where shipments no longer take place. Regardless, using a third party warehouse is a huge savings over renting or buying warehouse space, and paying employees to receive and ship out product.

Can a Company Outsource its Sales?

While many are aware of the benefits of outsourcing marketing, few are aware of the benefits of outsourcing their sales efforts. True, marketing and sales are one and the same, but in the case of marketing, companies are looking for sales leads. In the case of outsourced sales firms, they close on those leads. Some firms do both, but some don’t. This is different from a distribution model where a company sells direct to a distributor who then marks up the produce and resells it. In the case of outsourcing sales, a company would pay the sales firm a commission on each sale.

Aside from the ones mentioned, there are other business costs that can be reduced. For instance, many companies use temporary labor, and turn a fixed cost, into a variable one. Outside firms not only reduce costs, but also free up valuable time, allowing the company to concentrate on more useful endeavors. Provided companies keep a pulse on how their business is being managed, they shouldn’t have any issues using outside help.

Building New Business Success on the Web

Building New Business Success on the Web

That landscape is so different that some common and dominant paradigms are being challenged by new and factual evidence to such a degree that new ways of thinking must replace them.

Despite the success of some innovative and web based companies, there is still a danger for those entering this landscape of duplicating some of the old paradigms that simply will not work any longer.

Building New Business Success on the Web

Why is this? People generally will follow the most trustworthy routes to success by observing what has worked for others in the past and applying it their present situation. This has led to a copy and paste way of thinking in designing these new organizations.

 The fact is that many business leaders are quite uncomfortable about challenging the conventional wisdom. Since some of this wisdom has the air of holiness about it this reticence has created a breeding ground of yes-men. These are precisely the wrong types of people for this task or organizational design.

Here are three of these paradigms that need to be seriously challenged during this process.


The first is that teamwork is the best method to get results. The conventional wisdom here is that within a goal is people’s inherent ability to work together to achieve it. Many businesses have job titles that include the word team and as a result, people in those businesses often make decisions based on consensus.

The reality is that in cases of emergencies and high-risk situations such as having a crisis with a key client where a quick decision is needed, waiting for a consensus is not an option.

Teams are often successful with day-to-day tasks and operations, when time and accountability are not so pressing. But when such issues are, teams run the risk of breaking up into the confusion of squabbling and inefficiency. This means that for many tasks using a single decision maker may be the most effective method.


The second is an overreliance on delegation. While delegation is needed in today’s challenging environment, there are hidden dangers in delegating the wrong tasks or too many tasks. The bottom line here is that delegation comes down to the judgment of a business leader to determine which task is delegated, to whom and when.

Cross-functional Communication

The last of these paradigms is that cross-functional communication is an absolute necessity in organizations. The conventional wisdom here is that communication usually becomes more pressing as a business grows. This drives the need for more effective communication of comprehensive information. This allows all functions to stay in alignment with the organization’s direction.

This works just fine until there is too much information flowing. What is created though is background noise at such a level that key people are losing sight of what is relevant. While there is a need to increase information flow, this information needs to be managed. It is up to those running the business to find the balance between necessity and efficiency.

Successful businesses on the web will not be those that allow themselves to be defined by the dominant paradigm or the practices of those around them. They will forge their own new way and define their unique path to success.

Stock Control Administration in a Small Business

Stock Control Administration in a Small Business

Proper stock control administration is an essential requisite for any small business.

Stock control plays a crucial role in the daily operation of a small business. There are a number of administrative tasks associated with stock control which, depending upon the size and complexity of the business, are either part of an administrator’s duties or carried out by a dedicated stock controller.

Why is Stock Control Important?

When it comes to small businesses, many of them sell products which are either made in house or supplied from elsewhere. There is a risk here of losing track of the stock available, which can lead to missed orders if sufficient stock isn’t at the immediate disposal of the business.

The role of stock control shows how much stock you have at any given time, and provides details of the system employed to keep track of stock at every stage of the production process.

 How is Stock Control Implemented?

When it comes to administration of stock control, it is important to have different staff responsible for stock than the ones responsible for finance. This is for security reasons and serves as a preventive measure against fraud.

A range of paperwork associated with stock needs to be processed in order to properly maintain a stock control system. This typically includes delivery and supplier notes for incoming goods, and requisitions and issue notes for any outgoing goods. Further, purchase orders, receipts, credit notes and return notes also need to be maintained and processed.

Methods of Stock Control

There are a variety of systems available for the purpose of stock control in a small business. The most commonly used is the traditional paper based system. This can be very time consuming and provides records which are inflexible and lack the level of information a computer-based system can provide.

If the stock control system is simple, it can be built simply on spreadsheets or some other computer database. For more complex systems, a computer software purchase might be required. These can be bought off the shelf, but the software generally costs thousands of dollars and might be too expensive for a small business.

An alternative to computer software is online systems which are not only more cost-effective, but also allow small businesses to access and monitor their stock information from anywhere they want.

Maintenance of Stock Control

Once any of these stock control systems has been set up, it is important for the figures to be checked systematically. This can be done through “stocktaking,” whereby an audit of stock is conducted on a regular basis. Alternatively, “rolling stocktake” can be employed through an ongoing programme of checking stock.

This is to be constantly on the lookout for any instance where the figures do not add up. Any such event might be indicative of security problems or a failure in the system and needs to be properly investigated.

Advantages of Newsletter Marketing for Small Businesses

Advantages of Newsletter Marketing for Small Businesses

It is a challenge keeping your business’s name in front of your prospect, but if you want to be successful it has to be done. You also have to get former customers to use your business again and give you repeat business. Cold calling is another effective way: by calling the prospect and asking if they are ready to buy. If you don’t like cold calling there are other alternatives.

Newsletters are public relations material. Big corporations use them. They are great at reminding customers about your company. According to Herman Holtz, in his book, Great Promo Pieces, (Wiley, 1988), “Tiny businesses turn out their little newsletters to promote their fledgling ventures, but thousands of newsletters are produced by supercorporations, nonprofit organizations, and even governments to help them promote their own activities and carry out their missions.” Newsletters are a great way to remind customers to buy from you.

There are advantages of marketing with newsletters.

 Newsletters Allow You to Build a House List

Have some way to capture all of your prospects’ and customers’ mailing addresses. You may ask for their addresses when they come into your business, or give them a coupon for filling out an address card. Ask customers if they want to receive a newsletter from you.

Newsletters Can Offer More Details

With your newsletter you will be giving the prospect a lot of useful information. It is not the place to be boring so offer the customer detailed information about your business. You can have helpful articles about your line of business that will help them, or you can interview some of your employees. You can get a lot of information into your newsletter, far more than you can a brochure.

Your Newsletter Will Have Low Competition

Your small business newsletter will not have to compete with other small business newsletters. Your newsletter is written in a way that will offer helpful information to your customers.

The Newsletter is Respectable

The newsletter is respectable and it is highly read, and some newsletters are even distributed to paying subscribers. They tell us when the next meeting will be, who made partner, they give us financial planning information, and they give us great diet tips, and tell us how to remodel our kitchen. If your company has information to offer you should consider writing a newsletter.

Newsletters Allow You to Target Customers

Newsletters are highly targeted public relations material. They will bring more repeat customers, and turn prospects into clients. With your house list you can target your customers wisely.

Large companies take pride in having a professional newsletter, but a small business can have a professional newsletter too.

Cloud Based Phone System for Small Businesses

Cloud Based Phone System for Small Businesses

Cloud based phone systems bypass traditional PBX systems in terms of cost and features. Find out how small businesses can benefit from new phone systems.

Advantages of Cloud Based PBX Systems

Easy Set-up

Hosted phone services are easy to set-up and use – it’s just like plugging your phone to a computer. Services are instantly activated. The simplicity of a user-friendly interface is characteristic, allowing users to change phone numbers, add seats, log in/out of call queues and other functions by themselves. There is no need for a system administrator and the server monitoring and maintenance required with traditional PBX systems.

Savings on Equipment Cost

Conventional phone systems involve the use of private branch exchange (PBX) equipments that allow offices or homes to make connections among the internal telephones. This may involve thousands of dollars to set-up. With cloud based PBX and VoIP systems which are hosted phone services, no costly infrastructure that can become obsolete in a short time is needed. A monthly subscription plan that is suited to the needs of the users is all that is needed – no upfront payments or costly investments on equipment are required. Common problems with subpar wiring, switches or improperly configured equipment are also avoided.


Cloud based phone systems also offer greater flexibility in configuration. Whether you are operating a company with 7 or 20 employees you can enjoy a full-featured phone system similar to those of large companies. One can easily mix and match phones suitable for each individual while providing a communication system with large enterprise features.

Cool Features

The best features that can enhance business are offered by cloud based phone services such as toll-free numbers, teleconferencing, three-way calling, rules-based call routing and answering, dial-by-name directories and music-on-hold. There are a number of options you can choose to make your small or mid-size business office seem like a large enterprise.

Aside from phone calls, internet fax service that gives users the ability to send and receive faxes through the internet without a fax machine may be an option. Users can transmit documents online, sign and edit their faxes digitally, and receive text and email alerts whenever a new fax arrives.

Stay Connected

With its call forwarding features virtual phone systems can allow you to stay connected since calls can be routed to any phone anywhere in the world, and not just to a phone physically wired to an in-office PBX. Staff members can receive business calls whether they are working in the office, at home or on the road.

Easy Disaster Recovery

When problems occur such as loss of internet connection or power occur a hosted PBX system can easily route calls to cell phones, home phones, or any other phone. It can also allow calls to go to voice mail.

Small Business Advice: Before You Ask for Advice, Ask Yourself These Questions

Small Business Advice

Perhaps sales are lagging for no apparent reason, or your industry is undergoing tremendous changes. No matter what the reason, some small busines advice is required.

But from whom, why, and for how long? Those are the hard questions. Hopefully, this article can help you navigate the small business advice question, giving you more information to make the best decision for your entrepreneurial venture.

What Type of Small Business Advice Do You Need?

You need to know your goal, before you can figure out how to get there. Do you know exactly what you need to accomplish, and what the problem actually is? Are sales lagging, customers not walking in the door, high staff turnover, or your marketing techniques not working?

There are a myriad of rasons why your small business may be faltering, and why you need advice. Make sure you know exactly what is wrong, before you start looking for professional help.

Once you have determined the exact issue you need to address, it sholdn’t be too hard to figure out what type of professional you require, whether it be financial, himan resources, marketing, legal or technical.

What Control Are You Willing To Relinquish to Receive Small Business Advice?

In order to hire someone to review your entrepreneurial practices, improve them and give you fair small business advice, you’ll need to relinquish a fair amount of control. Are you able, or willing, or do that?

Once, I worked for a combination pub and restaurant, who was offered a free small business advice consultation; a complete review of the problems and issues in the business (although any solutions would cost a fee, of course). But the actual review of the business practices was, at times, so invasive, it was difficult to keep the business running.

Make sure you are fully aware of what any busines advisor will be reviewing and why, and then schedule accordingly. Any professional dealing with the day-to-day issues of running a small business will need to see both your busy and your slow periods for an accurate assessment – but first ask what exactly that entails, so that your business isn’t left scrambling.

What is Your Small Business Advice Budget?

Simple, and obvious. But really, really important. Many small business consultants will offer a free consultation, as the business I mentioned in section #2 did. However, actually doing something about any problems will cost money, and depending on the problem, may add up quickly.

Be sure to openly discuss fees, extras and contingency plans with any consultant you talk to, before making any sort of commitment.

Finding Someone to Provide Small Business Advice

The last task on your lsit is to locate a small business advisor, which shouldn’t be terribly difficult. Talk to other entrepreneurs in the area and see who they use. Alternatively, you can contact your local Chamber of Commerce, Better Business Bureau or business networking group for referrals.