Tag: Business

Upsell for Small Business Success: Offer Related Products or Services for Additional Income

Upsell for Small Business Success

A hair stylist recommends several products to customers who want to know how to care for their hair. Since she doesn’t carry those or any other products, she has to send the customers to another shop to buy the items. This means she has missed out on all of that potential revenue and has given it to someone else instead. A smart small business owner will be sure he or she takes advantage of the chance to sell related items and services to clients instead of sending those customers to someone else.

Why Upselling Products Works

People are busy and stressed. The last thing someone who finally managed to squeeze in a visit to the hair stylist needs is yet another errand. When the hair stylist offers the recommended hair care products right there in the same building, he or she is providing a convenience that customers appreciate. Because of the convenience factor, hair stylists don’t need to compete with budget hair care businesses or beauty supply wholesalers. They can sell products at a substantial mark up and still make a decent number of sales.

Pet sitters who offer grooming services and coffee shops that offer attractive coffee related gift ideas are two other examples of businesses providing the same convenience to their customers.

Don’t Be Afraid to Promote Upsells

Some small business owners feel that asking customers to buy products is too pushy. They are afraid that they will seem like they are just after money. The key to making an upsell without seeming pushy is to genuinely believe that the product or service will be helpful to your customer and to simply state that you have a product or service that would help solve the customer’s problem.

For example, a hair salon owner knows that the shampoo and styling products he or she uses in the salon will help a customer keep that new haircut and dye job looking awesome until the customer comes in for a touch up. In this case, the stylist shouldn’t hesitate to tell the customer that the products that were used to create today’s look are available right by the register. Even better, he or she should go to the shelf, get the products and tell the customer that they will help keep that hair looking fantastic. On future visits, the stylist should remember to ask if the customer needs more of any of these products.

Remember, when upselling is done properly, it isn’t just upselling. It is also great customer service.

Small Business Advice: Before You Ask for Advice, Ask Yourself These Questions

Small Business Advice

Perhaps sales are lagging for no apparent reason, or your industry is undergoing tremendous changes. No matter what the reason, some small busines advice is required.

But from whom, why, and for how long? Those are the hard questions. Hopefully, this article can help you navigate the small business advice question, giving you more information to make the best decision for your entrepreneurial venture.

What Type of Small Business Advice Do You Need?

You need to know your goal, before you can figure out how to get there. Do you know exactly what you need to accomplish, and what the problem actually is? Are sales lagging, customers not walking in the door, high staff turnover, or your marketing techniques not working?

There are a myriad of rasons why your small business may be faltering, and why you need advice. Make sure you know exactly what is wrong, before you start looking for professional help.

Once you have determined the exact issue you need to address, it sholdn’t be too hard to figure out what type of professional you require, whether it be financial, himan resources, marketing, legal or technical.

What Control Are You Willing To Relinquish to Receive Small Business Advice?

In order to hire someone to review your entrepreneurial practices, improve them and give you fair small business advice, you’ll need to relinquish a fair amount of control. Are you able, or willing, or do that?

Once, I worked for a combination pub and restaurant, who was offered a free small business advice consultation; a complete review of the problems and issues in the business (although any solutions would cost a fee, of course). But the actual review of the business practices was, at times, so invasive, it was difficult to keep the business running.

Make sure you are fully aware of what any busines advisor will be reviewing and why, and then schedule accordingly. Any professional dealing with the day-to-day issues of running a small business will need to see both your busy and your slow periods for an accurate assessment – but first ask what exactly that entails, so that your business isn’t left scrambling.

What is Your Small Business Advice Budget?

Simple, and obvious. But really, really important. Many small business consultants will offer a free consultation, as the business I mentioned in section #2 did. However, actually doing something about any problems will cost money, and depending on the problem, may add up quickly.

Be sure to openly discuss fees, extras and contingency plans with any consultant you talk to, before making any sort of commitment.

Finding Someone to Provide Small Business Advice

The last task on your lsit is to locate a small business advisor, which shouldn’t be terribly difficult. Talk to other entrepreneurs in the area and see who they use. Alternatively, you can contact your local Chamber of Commerce, Better Business Bureau or business networking group for referrals.