That landscape is so different that some common and dominant paradigms are being challenged by new and factual evidence to such a degree that new ways of thinking must replace them.

Despite the success of some innovative and web based companies, there is still a danger for those entering this landscape of duplicating some of the old paradigms that simply will not work any longer.

Building New Business Success on the Web

Why is this? People generally will follow the most trustworthy routes to success by observing what has worked for others in the past and applying it their present situation. This has led to a copy and paste way of thinking in designing these new organizations.

 The fact is that many business leaders are quite uncomfortable about challenging the conventional wisdom. Since some of this wisdom has the air of holiness about it this reticence has created a breeding ground of yes-men. These are precisely the wrong types of people for this task or organizational design.

Here are three of these paradigms that need to be seriously challenged during this process.


The first is that teamwork is the best method to get results. The conventional wisdom here is that within a goal is people’s inherent ability to work together to achieve it. Many businesses have job titles that include the word team and as a result, people in those businesses often make decisions based on consensus.

The reality is that in cases of emergencies and high-risk situations such as having a crisis with a key client where a quick decision is needed, waiting for a consensus is not an option.

Teams are often successful with day-to-day tasks and operations, when time and accountability are not so pressing. But when such issues are, teams run the risk of breaking up into the confusion of squabbling and inefficiency. This means that for many tasks using a single decision maker may be the most effective method.


The second is an overreliance on delegation. While delegation is needed in today’s challenging environment, there are hidden dangers in delegating the wrong tasks or too many tasks. The bottom line here is that delegation comes down to the judgment of a business leader to determine which task is delegated, to whom and when.

Cross-functional Communication

The last of these paradigms is that cross-functional communication is an absolute necessity in organizations. The conventional wisdom here is that communication usually becomes more pressing as a business grows. This drives the need for more effective communication of comprehensive information. This allows all functions to stay in alignment with the organization’s direction.

This works just fine until there is too much information flowing. What is created though is background noise at such a level that key people are losing sight of what is relevant. While there is a need to increase information flow, this information needs to be managed. It is up to those running the business to find the balance between necessity and efficiency.

Successful businesses on the web will not be those that allow themselves to be defined by the dominant paradigm or the practices of those around them. They will forge their own new way and define their unique path to success.